Marketing

Marketing Intelligence Dashboard

Client reported 27% improvement in ROAS

In this deployment, provided real-time insights across campaigns, channels, conversions, and audience behavior.

The Challenge

The marketing team couldn't accurately measure ROI across channels. Attribution was unreliable, and budget allocation decisions were based on incomplete data, leading to wasted spend on underperforming campaigns.

Our Solution

We deployed a marketing intelligence platform with multi-touch attribution modeling, real-time campaign performance tracking, and audience segmentation. The dashboard enables data-driven budget allocation and A/B test analysis.

Key Results

27% improvement in ROAS

Multi-touch attribution

Real-time campaign optimization

Audience behavior insights

Technologies Used

Marketing AnalyticsPerformance BI

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